Privacy Policy

Ident.fm ("we," "us," "our") provides sonic branding services for YouTube creators. This policy explains how we collect, use, and protect your information when you visit our website, apply to our program, or participate as a creator partner.

Information you provide

• Application data: Creator name, email address, YouTube channel URL, content niche, estimated monthly views, and production preferences.
• Account data: Email address used for authentication via magic link (no passwords stored).
• Payment data: Tax forms (W-9/W-8) and payment method details are collected and processed by Tipalti, our payment processor. We do not store bank account numbers or tax identification numbers directly.

Information collected automatically

• YouTube channel data: When you join the program, we use the YouTube Data API v3 to verify view counts on tracked videos. We access only public video statistics, not private analytics or account credentials.
• Usage data: Standard web server logs including IP address, browser type, and pages visited. We use this for security and service improvement only.

Information from third parties

• Stripe: Processes custom production payments ($249). We receive confirmation of payment status but do not store full card numbers.
• Tipalti: Processes creator partner fee payouts. Tipalti collects tax and banking information directly from creators through their secure portal.

We process your data to fulfill our contractual relationship with you and to comply with applicable legal obligations (GDPR Article 6(1)(b) and (c)). Specifically, we use your information to:

• Review and process your application.
• Verify matched views on your videos using the YouTube Data API.
• Calculate and issue creator partner fee payments.
• Send transactional emails (application status, payment confirmations, monthly statements).
• Improve our service and detect fraud or abuse.

We do not sell, share, or rent your personal information to third parties for monetary or other valuable consideration.

We do not use your data for advertising, profiling, or targeted marketing. We do not share your information with third parties except as described in this policy to operate the service. If you are a California or Utah resident and wish to exercise your rights under the CCPA or UCPA, contact us at privacy@ident.fm.

We use the following services to operate ident.fm:

• Supabase — Authentication and database hosting. Data stored in accordance with their privacy policy.
• Stripe — Payment processing for custom production fees. Subject to Stripe's privacy policy.
• Tipalti — Creator partner fee payouts and tax compliance. Subject to Tipalti's privacy policy.
• YouTube Data API v3 — View verification on tracked videos. Subject to Google's privacy policy.
• Postmark — Transactional email delivery. Subject to Postmark's privacy policy.
• Vercel — Website hosting. Subject to Vercel's privacy policy.

Ident.fm's use of the YouTube Data API is limited to verifying public view counts on videos that creators have opted into tracking. We do not access your YouTube account, private analytics, subscriber data, or any information beyond publicly available video statistics.

By participating in the ident.fm program, you acknowledge that view verification relies on the YouTube Data API and is subject to YouTube's Terms of Service and Google's Privacy Policy.

We retain your application and account data for the duration of your participation in the program and for a reasonable period afterward for legal and accounting purposes. View verification records are retained as part of payment audit trails. You may request deletion of your data by contacting us.

We use industry-standard measures to protect your data, including encrypted connections (TLS), Row Level Security on our database, signed URLs for audio file access, and webhook signature verification for all payment processing. No system is perfectly secure, and we cannot guarantee absolute security.

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data, subject to legal retention requirements.
• Withdraw from the program at any time.

To exercise these rights, contact us at privacy@ident.fm.

We use essential cookies for authentication session management only. We do not use advertising cookies, tracking pixels, or third-party analytics cookies.

We may update this policy from time to time. Material changes will be communicated via email to active program participants. The "last updated" date at the top reflects the most recent revision.

Questions about this policy? Contact us at privacy@ident.fm.